Category: FCA

  • Why We Are Studying Financial Influencers

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    Pensions policy is shifting. The Value for Money framework, Mansion House, and new decumulation defaults all aim to improve outcomes for savers. These reforms focus on the performance of schemes and the behaviour of providers and trustees. They do not address where people get their information, or how this influences the decisions they make about…

  • Are finfluencers the future?

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    I think many of us dismiss the role that social media influencers play in shaping financial behaviour. We are focussed on the role of financial education, provider comms, and advice and guidance in supporting people. But finfluencers are responsible for much of the financial information received by today’s under-30-year-olds; and these people are tomorrow’s over…