Category: Engagement

  • Long live the human being!

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    Human beings learn basic survival behaviours early in life. These sit in the parts of the brain that manage instinct and emotion. They help us respond quickly to hunger, threat and discomfort and they reduce the need to think through every small decision. These patterns helped humans survive in environments where energy, safety and predictability…

  • The problem isn’t engagement, it’s how we’re doing it

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    An interview with Joe Craig of Quietroom PG: I said to you recently that it’s really hard to engage people who aren’t already engaged, and that responsible investment doesn’t change behaviour. But you pushed back on both, which made me really want to discuss further. Joe Craig: I did. Because in both cases, it’s not that engagement is impossible.…